Bounty Agro Ventures, Inc. (BAVI) and its partner agency, Stratworks, Inc., received recognitions in the 2017 Philippine Quill Awards Night for their #ManokNgBayan Gilas launch event and new recruitment video.
The Philippine Quill Award is the country’s most prestigious awards program in the field of business communication. Organized annually by the International Association of Business Communicators (IABC), the recognition emphasizes the excellent use of communication to achieve business goals and to make a difference in society.
The team took home an Award of Merit in the special events category for #ManokNgBayan event which was held last December. The event was the formal announcement of the partnership between Chooks-to-Go and Smart Communications to support the men’s national basketball team Gilas Pilipinas.
BAVI’s recruitment video, Live the BAVI Dream, on the other hand, received Professional Excellence Award in the Human Resource and Benefits Communication category. The material shows BAVI’s unique, genuinely enabling and empowering culture as a suitable destination for the millennial workforce.
The 15th Philippine Quill Awards was held recently at the Mariott Grand Ballroom in Pasay. It was presented by the local division of IABC, a global network of communication professionals.
This is not the first time that BAVI won an award for excellent marketing and communications project. Early this year, Uling Roasters, one of BAVI’s roasted chicken brands, took home Gold Anvil for utilizing its “quirky and humorous” tagline “Di ‘raw’ masyadong masarap pero pwede na” rolled out last year. This tagline created a buzz off- and online.