Uling Roasters caters to people who prefer traditional charcoal-roasted chicken.
With its first store opening in 2013, Uling Roasters has since spread all over the country. Now it has over 200 outlets through Luzon, Visayas, and Mindanao.
In 2019, Philippine basketball legend and comedian Benjie Paras joined the Uling Roasters family as its first brand ambassador. He was later joined by 3×3 basketball star Alvin Pasaol.