Bounty Agro Ventures Inc. (BAVI) recently introduced its latest concept, HeiHei, a fast-food burger stand.
Besides being catchy, HeiHei is a tribute to BAVI’s sister company in New Zealand, Tegel, which the Bounty Group purchased in 2019. “Heihei” is the Maori word for chicken.
“It’s catchy and organic,” said BAVI President Ronald Mascariñas. “With HeiHei, we want to bring affordable, quality, and easy-to-eat meals to the everyday workers or students. The target market we have in mind here is those in classes C and D.”
Simple is the menu of HeiHei. The specialty of the house is the HeiHei Crispy Burger which is its take of the classic fried chicken sandwich. Also available are the Classic Beef Burger, Chicken Siomai, Biggie Cheesedog Sandwich, and a Fries, Chicken Strip, and drink combo.
The price point for the products range from P19 to P59.
“Filipinos love chicken, it’s a fact. But chicken sandwiches have been set at premium prices in the country’s top chains,” added Mascariñas. “We are making our products friendly to the masses while still maintaining the quality of chicken BAVI is known for.”
Last Tuesday, HeiHei opened its first-ever branch located at Pinatubo Street corner EDSA in Mandaluyong City.
HeiHei is targetting 10 branches by May. And unlike Chooks-to-Go, it will be open for franchising afterwards.
“We want to expand HeiHei aggressively through franchising. Of course, we will still be there to maintain the quality of the products for the franchisers,” said Mascariñas.
BAVI is the largest chicken rotisserie company in the Philippines, with over 1,700 stores nationwide. It operates Chooks-to-Go, Uling Roasters, Adobo Connection, among others. It is also the first in the country to produce chicken without antibiotics, a giant step in fighting the global menace of antimicrobial resistance.