Dear Leaders and Partners:
It is with great pride and satisfaction that I congratulate all of you on the occasion of the 4th Anniversary of BAVI’s Leadership Development Program (LDP).
The four years since its launching has left no doubt in my mind that investing in our leadership program is one of the best decisions we ever had to make. It is, today, truly one of our strongest competitive advantage.
We are, today, the absolute, number-one fully integrated, farm-to-table, poultry company in the Philippines by far. Even if our closest competitors combine, we would still come out the stronger and more profitable business.
A year ago, we were pummeled by strong headwinds brought about by the COVID-19 pandemic. We still are. National economic growth have contracted by almost 10% as many companies crashed. Legions of breadwinners and their families are now joining the already massive ranks of the unemployed, the new poor. But not one of them ours.
Leadership is about people, and only people produce results.Ronald Mascariñas
A year into the current crisis, we are emerging even bigger, stronger, our financial bottom lines healthier, than before. Considering the size and complexity of our operations and the extreme challenges it had to face, and is facing it still, to say that this is no ordinary feat would be an understatement.
The secret to our success as an industry leader is no secret. We invested early in our people. Leadership is about people, and only people produce results. This is first in our article of faith as an organization.
Our leadership program puts a lot of emphasis on education, training and patient coaching. We put a premium on motivating and inspiring our people to get out of their comfort zones and go the extra mile and challenge themselves more. Most of all, we recognized, and reward, great effort and achievement.
However much romanticized the idea, no one is born a leader, it is earned through conscious striving. True grit and charisma, together with the practical skills and knowledge of leading people are developed. Leadership can be learned.
Our Leadership Development Program has laid the basis for our human infrastructure to steer us safely, and abundantly, through the crucible of crisis, and our leaders and partners are living testimony to this. The results of your efforts are the best evidence of the value of our faith in training our people to lead.
May you reap more success in making BAVI a company of leaders.
Ronald R. Mascariñas
Bounty Agro Ventures, Inc.
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