One food that has truly become a Filipino favorite is the litson manok. Filipinos love litson manok so much that one can find a stall at every street corner; and it sells like pancakes whole year round.
One of the companies that has driven roasted chicken to national consciousness is Chooks-to-Go, the flagship brand of Bounty Agro Ventures, Inc. With over 1,300 stores nationwide, Chooks-to-Go brings quality roasted chicken to every Filipino’s dining table, becoming the trusted take-home ulam that gathers families together for an enjoyable meal time.
For the past couple of years, Chooks-to-Go used its popularity to advance its advocacies. More than just being a food brand, Chooks-to-Go has relentlessly showcased its love and support for Filipinos, empowering them in more ways than one.
Through its corporate social responsibility projects, Chooks-to-Go has showcased its care for various communities, including the marginalized sector and indigenous people (IP).
In 2014, Chooks-to-Go participated in DZMM’s Bangka Project, donating fiberglass boats to sustain the livelihood of fishermen in Samar and Leyte who were affected by Typhoon Yolanda. It has also conducted poultry training sessions to bring hope and prosperity to farmers in Patikul, Sulu and has extended support to various IP communities.
For over a year now, Chooks-to-Go has also been showing support for the country’s most-cherished sport, basketball. Charged with the desire to encourage Filipinos to achieve their dreams and passion, Chooks-to-Go has sponsored the country’s national men’s basketball team, Gilas Pilipinas. Becoming the nation’s Manok ng Bayan, the team is supported by Chooks-to-Go in their journey to success and quest for basketball supremacy Asia.
To further advocate love for the country and its people, Chooks-to-Go is embarking on a new campaign that will showcase and celebrate the hard work and proud moments of Filipinos, to keep the spirit of nationalism alive.
“Our success would not be possible without the support of the Filipino nation. The things that we do for our fellow Filipinos — from serving quality products to supporting various causes — are only fitting,” said Ronald R. Mascariñas, president and general manager of Bounty Agro Ventures, Inc., the company behind Chooks-to-Go.
With its new advocacy, Chooks-to-Go hopes to inspire more Filipinos to show their love for the country by persevering in various endeavors that will bring glory to the country, instilling a sense of nationalism among the younger generation, and celebrating every triumph with the family and community.