Bounty Agro Ventures, Inc. (BAVI) is the country’s biggest egg producer and the second largest poultry integrator distributing the fresh chicken brand Bounty Fresh. In 2009, it was able to penetrate the rotisserie market and challenged the existing roasted chicken industry by offering its first brand, Chooks-to-Go. It was followed shortly by Uling Roasters and Reyal.
With its aggressive marketing campaign, BAVI was able to gain the footing, lead the rotisserie industry, and be the largest roasted chicken chain in the country. To date, BAVI has over 1,400 company-owned rotisserie stores nationwide and sells about 100,000 roasted chickens every day.
Know the company behind Chooks-to-Go, Uling Roasters and Reyal. Watch this!