Bounty Agro Ventures, Inc. (BAVI) once again actively participated in the recent 83rd Conference & Annual Convention of the Philippine Veterinary Medical Association (PVMA), held in SMX Convention Center, SM Lanang, Davao City, with 37 delegates.
The convention was an excellent venue for Veterinarians to “sharpen their saw” on scientific and technological developments, trends, and best practices in the veterinary discipline. For BAVI, it was a venue to support stakeholders advance their knowhow in the Veterinary profession.
Every year, BAVI sends their Veterinarians to the annual PVMA conference. As shared by delegate Dr. Audry Rose Gabonada, “This is the company’s way to fuel our expertise and competency in our veterinary profession.”
For this year’s PVMA convention, presentations were lined-up to strengthen the national veterinary services through partnerships and specializations of the different sectors of the Industry. Dr. Gabonada also shared, “The convention was a venue for experts to discuss current issues and challenges confronting the Industry, one of which is the hot issue on the very virulent New Castle Disease challenge in Luzon which causes high mortality and losses in both commercial and backyard farms. The forum heightened awareness on the epidemiology of the disease as well as the action plans and programs of both the private and government sectors in controlling the disease.”
Innovation to improve broiler performance and profitability of poultry operations was among the most interesting topics discussed in the plenary sessions.
Other key personalities from BAVI who attended the event were Dr. Erasmus Paderes, Senior Vice President for Feed Milling Operations and Animal Health Support Center, Dr. Antonio Utzurrum, Vice President and Regional Head for Visayas Operations, Dr. Henry Sy, Assistant Vice President and Regional Head for South Luzon Business Center, and Dr. Ray Apolo, Group Manager for the Bicol Business Center.
BAVI brand ambassadors with mascot Tom Crew welcomed vets from around the Philippines and shared career opportunities with the company.
Over-all the PVMA convention was an enriching experience for the delegates professionally and more importantly in renewing friendships with colleagues and stakeholders in the Industry.
PVMA is a Professional Organization accredited by the Professional Regulation Commission. It represents more than 5,000 veterinarians working in government, private and corporate practice and the academe.
Bounty Agro Ventures, Inc. (BAVI) is a poultry integrator and is ranked 122nd among the top 1,000 corporations in the Philippines. Together with sister company Bounty Fresh Food, Inc., the company carry the Bounty Fresh brand across the country.
Owned by the Cheng family, BAVI was incorporated in 1997 with initial operations in Cebu and Davao. In 2002 the company launched a nationwide expansion covering provincial Luzon, Visayas and Mindanao. It engaged the best talents in the industry and embarked on upgrading operational capability, led by the current President, Ronald Daniel Ricaforte Mascariñas, a product of the country’s premier agri-business institution, the U.P. Los Baños and the Asian Institute of Management.
BAVI has a nationwide business network with branches in key cities and distributorships across the country. The company is supported by hundreds of broiler contract farms, hatcheries, feed mills and poultry processing plants. These facilities are tightly supervised, ensuring a highly efficient supply chain in poultry integration with principal focus on food safety. The company adds value to the enterprise by providing technical and management assistance to each part of the supply chain, ensuring that the business interests of each part of the chain are judiciously served.
In 2008 BAVI launched its oven roasted chicken business under the “Chooks-to-Go” trade name, completing the integration cycle of poultry operations, from the farm to the dinner table. BAVI is the country’s dominant market leader in the rotisserie chicken business with more than 1,100 rotisserie stores nationwide under 3 brands; Chooks to Go, Uling Roasters and Reyal Litson Manok.