Last December 11, 2013 Superbrands, the sole award-giving body for Marketing/ Branding in the Philippines, gave recognition to the strongest brands in the country via an awarding ceremony entitled “Volume VIII Second Certificate Superbrands Accreditation and Awarding of Certificate”.
Established in 2009, Chooks-to-Go, under the company Bounty Agro Ventures Inc., was selected as the only roasted chicken brand qualified to carry the Superbrands Awards Seal from 2013 until 2015. Currently recognized as 216th among the top corporations in the Philippines by BusinessWorld, Chooks-to-Go was able to change the perception of Filipinos about eating lechon manok. Because of this, they were able to claim the title of “innovative brand position”.
By establishing its tagline “Masarap kahit walang sauce”, the company was also able to successfully attract customers from all walks of life. Other major factors which contributed to the popularity of the Chooks-to-Go brand and overall trust of its customers are the excellent management of operating standards as well as ensuring high quality control.
Other brands which also received awards are: Philippine Prudential Life Insurance Company, Inc., A Bonne’ (Star Asia Marketing), Center for Culinary Arts (CCA), C-Lium Fibre (Pascual Laboratories), Gardenia, Globe Tatoo (Globe Telecom), Met Tathione (White Beauty Corporation), PLDT myDSL, Solignum (Jardine Distribution, Inc.), and Yakult (Yakult Phils.).