With almost 2,000 retail outlets, BAVI is the Philippines’ #1 rotisserie chicken company. It is also the country’s second largest poultry integrator, together with sister company Bounty Fresh Foods, Inc. (BFFI).

BAVI’s retail brands include Chooks-to-Go, Uling Roasters, Adobo Connection, and HeiHei. The company also distributes dressed chicken products in supermarkets, wet markets, hotels, and restaurants outside Metro Manila under the Bounty Fresh Chicken brand.

In 2017, BAVI became the first Filipino poultry company to produce Zero Antibiotics Chicken using the No Antibiotics Ever chicken technology.

The company was named Most Innovative Company of the Year by the Asia CEO Awards in 2018, and was given a Gold Accreditation from Investors in People for its outstanding people management practices in 2019.

1997

The Chen family established Bounty Agro Ventures, Inc. (BAVI).

2002

Ronald Mascariñas began to lead BAVI as president and general manager.

2008

Chooks-to-Go opened its first store.

2013

Uling Roasters opened its first store.

2017

Bounty started commercial production of No Antibiotics Ever chicken.

2018

Bounty Group buys majority of the shares of Tegel Group, New Zealand’s largest poultry integrator.

2019

Investors in People, a global people management consultancy firm, awards BAVI with the Gold Accreditation.

2020

Launched the company’s largest disaster relief campaign to aid people hardest hit by the COVID-19 pandemic.

2021

HeiHei opened its first store.